About IWA Lifestyle
Living in Character. Rooted in Culture. Building Community.
IWA Lifestyle is an international lifestyle brand and social movement conceptualized in 2013 as a celebration of the beauty, culture, and character of women across the African Diaspora.
Inspired by the rich textiles of Africa, the vibrant colors of the Caribbean, and the natural wonders of South America, IWA blends culture and consciousness into every creation.
Founded by Iyalode Omisegun Adegboro in 2017, IWA Lifestyle stands for more than fashion, it is a philosophy. The word IWA means “character” in Yoruba, representing our belief that true beauty radiates from the inside out.
A Team Rooted in Purpose
We believe that alignment between the spiritual, physical, mental, and emotional self creates clarity. That authenticity is an act of courage. That awareness keeps us present and responsible. That accountability strengthens community. That achievement is not individual success alone but collective elevation.
Naeemah Jade
Director of Marketing
Sariah Walters
Administrative Assistant
T. Omisegun Adegboro
Founder & CEO
Laurel Mustafa
Director of Operations
Oyafunmilayo Okunmurewa
Community Director
IWA| IWA Lifestyle
Rooted in culture. Guided by ancestral wisdom. Connected through community.
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